KAYMERA

Strategic Messaging, Positioning, Website Design & Development

A few words about the Kaymera project

The objective was to position Kaymera as a leading solution provider in the mobile cyber security space. We revisted the current messaging strategy and created a new positioning statement with a crisper value proposition.
We delivered an entirely new messaging book to align the key values across all customer touch points.

Based on the new messaging direction we created the messaging for the website and consulted on the development options to create a visually strong and appealing website within tough time and budget constraints.

The entire site was designed around high end visuals to create a unique tone of voice and the development was based on a Wordpress format to give the client easy management capabilities to maintain and expand their content offering.

The site was designed to be fully responsive on any device including mobile, desktop and tablet formats.

See the result at Kaymera.com

Shopicks

Rebrading, Strategic Marketing, Online Presence and Monetization

A few words about the Shopicks project

Shopicks is an innovative browser toolbar app to change the way people collect and shop for the things they want. The Goal was to rebrand and reposition GetHunt to better relfect the core value of the application and user benefits. As such the Shopicks brand was born.

We delivered a detailed and comprehensive messaging and positioning framework to align all customer touchpoints. We reviewed the current value proposition and reshaped it to create a crisp and unique offering that is aligned with the core product values.

Then we created a unique brand language and defining a go to marketing framework covering all the aspects and necessary elements to ensure a successful product relaunch.

We prepared a comprehensive customer aquisition strategy to increase brand awareness and grow the user base - including the implementation of different friend referral programs, conversion funnels and traffic generation methods.

In addition we reviewed the current product offering and provided feedback for product feature improvements to create a stronger and more defined value proposition with a clearer service offering. We consulted on content and social strategy to ensure quick and best results in a very short time frame.

See the results at Shopicks.com.

WishPal

Marketing and Growth Stragey, Product Strategy, Branding, Monetization, Messaging, UX

Some words about the WishPal project

WishPal is a social network where people help eachother to fulfill their wishes. We create and deliver all marketing and business related aspects for WishPal.

Our services included an in-depth market research on the social networking and wishing space to validate the core brand assumption complemented by a competitive analysis.

We defined the product features to create and drive user acceptance and to deliver a unique value proposition to drive brand awareness. Furthermore, we defined the positioning, messaging and content strategy for WishPal and outlined the acquisition strategy, while overseeing performance metrics to improve a drive user growth.

As such we provide constant feedback on product features to create a slick and smoother user experience and impact the product roadmap to shape a converting product with a sticky user experience. We oversee retention efforts and additional in-house and 3rd party acquisition channels to drive further user growth.

See the results at WishPal.com

FireOptions

Marketing Strategy, Branding, Positioning, Online Presence, Web Development, Design

FireOptions is an online financial trading provider. The objective was to create a distinctive brand for the FireOptions brand and provide a complete set of online tools to enable a quick time to market.

We conducted marketing research for the financial services space in the Binary Options domain and defined and created the FireOptions branding framework and positioning statement. We prepared all the creatives for the FireOptions website and crafted the messaging document to align all customer and acquisition touchpoints.

We brainstromed and created a full set of campaign materials including landing pages, banners and emails to drive user acquisition. In addition, we designed and developed the FireOptions Affiliate website and prepared the entire messaging around it to enable immediate affiliate acquisition.

See the results at
FireClick Affiliates

Total Media

Marketing Stragtegy, Online Presence, Business Plan, Monetization, Web Development, Design

A few words about the Total Media Project

Total Media is a leading agency in the online advetising space and the creator of TotalAnalytics, a business intelligence platform for online publishers and advertisers. We consult Total Media on strategic marketing, online presence and branding related issues.

We provided market research, business plan creation and review, financial modeling, monetization strategy as well as consultation on branding, positioning and messaging. Part of our services include also the creation of funding materials.

We consulted on the best practices for the build of the new TotalMedia website and developed the new website with a very quick turn around to enable a fast time to market for the rebranded company. We provide continuous feedback on conversion funnels and optimization efforts.

See the results at TotalMediaSolutions.com

LuckyStreak

Branding, Positioning, Messaging, Marketing Strategy

Some words about the LuckyStreak Project

LuckyStreak is a cutting-edge technology provider for a live streaming casino experience over the internet. Our goal was to create a unique and memorable brand, to define the company and create maximum awareness.

We provided a comprehensive branding and messaging book, branded and named the company and outlined the positioning and core values of the company.

Based on our baseline work we created the marketing collateral for the website, video and company brochure and delivered the creative framework to participate at a major industry event in the gaming space.

See the result at LuckyStreakLive.com and the company video

D-Instinct

Branding, Online Presence, Design

Some words about the D-Instinct Project

D-Instinct is on the forefront of innovation in the cyber security space. We provided consultation on best-practices for an effective online presence. We provided consulation on the website build and branding of the D-Instinct brand and created the company logo.

A. Steuer

Branding, Positioning, Messaging, Marketing Strategy, Design, Development

Some words about the A. Steuer Project

Steuer is the largest distributor of premium eyewear in it's local market. We provided strategic consultation on how to present the A. Steuer brand in a new, modern and appealing way and provided the creative direction for the company website and sales presentations to present the company in a major business deal. We designed and built the new website aligning it with the luxurious Steuer brand.

Visit the Websitehere

capitalise.ai

Branding, Messaging, Positioning, PR, Online Presence

Some words about the Capitali.se Project

With Capitalise, there's no more anxiously awaiting the right moment to act. Our natural language-based user interface makes it easy to automate trading scenarios. The platform integrates with trading accounts on multiple third-party exchanges and brokers, so you can manage all your trades in one place and take control over your trading.

See the result at capitalise.ai

Babator

Branding, Positioning, Messaging

Some words about the Babator project

Babator provides a proprietary technology for algorithmic video content programming to increase video viewing time and number of videos watched. Babator asked us to create the entire messaging for their new website and business offering. Left only with two weeks to deliver the project we had to learn, understand and crystalize Babator's value proposition under pressing time conditions. We delivered an outstanding result within the given timeframe and helped to formulate and optimize their entire product offering.

See the results at babator.com

Albaad

Branding, Positioning, Messaging, Marketing Strategy, Web Development

Some words about the Albaad project

Albaad is one of the three world’s largest manufacturers of wet wipes and female sanitary products operating 8 production plants on 3 continents and serving global brands and retail chains. We consult Albaad on strategic messaging and manage all aspects of their marketing communications. We created, designed and developed their new website and deliver a multitude of branding, online and print services.

See the results at albaad.com

Connecteam

Branding, Positioning, Messaging, Marketing Strategy, Web Development

Some words about the Connecteam project

Connecteam offers companies of all sizes to create their own branded organizational app in the easiest, fastest and most affordable way. The founders of Connecteam approached us with the challenge to rebrand and reposition their company. The project included a full branding package containing a complete messaging book, strategic repositioning, naming options, copy, design and build of their new website in multiple languages, blog set up, sales and investor slide decks, customer case studies, a product brochure and landing pages to run acquisition campaigns.
We were able to deliver everything to their utmost satisfaction and in a 8 weeks time frame.

See the results at connecteam.com

Insightec

Some words about the Insightec Projects

Lead Acquisition campaign

Insightec approached us with the objective to create for them a patient acquisition campaign for the US market. The goal was to create a larger base of highly qualified leads in a highly regulated market and with a big ticket product offering in the field of medical treatments. We created an entire acquisition funnel including ads, landing pages, emails and integrated it with their CRM. The lead acquisition campaign was run on multiple search and social channels and yielded excellent results that greatly surpassed the client's expected outcome.

See the results at doyouknowet

Awareness campaign

Insightec approached us with the objective to create an awareness campaign for the US market to expose their Neuravive treatment for essential tremor to a wider audience. The campaign was split into two parts - a. Targeting consumers and patients diagnosed with essential tremor - b. Targeting neurologists. We provided the creative idea and executed the #DoYouKnowET campaign, creating and building all the necessary creatives, marketing assets and landing pages. The results were outstanding, with over 100,000 people visiting the campaign page. 40% of the visitors engaged with the page and close to 5% of users shared the page on their facebook profile. We achieved over 40,000 engagement actions and close to 5,000 shares on Facebook which resulted in an additional 5,500 post shares to create a stronger viral impact.

Parazero

Some words about the ParaZero projects

Branding and Online presence

ParaZero approached us to rebrand their company starting with their logo, marketing materials, presentations, booth and website. We created from them a new stunning logo and ensured that their brand would stand out strongly going forward. We designed and built for them a new website including an ecommerce component.

See the results at parazero.com

Online Acquisition Campaign

ParaZero came to us to create for them a full set of marketing materials to support the launch their online acquisition campaign targeting consumers and professionals. We profiled the targeted user segments relevant to this campaign and created the matching messaging and visuals that align with these user segments and funnel requirements.

See the results at ParaZero Landing page example

ELAL

Some words about the ELAL project

Web design and development

ELAL assigned us the job to design and develop their new Investor Relations website. The goal was to create a website that is different in its design compared to the other ELAL websites, but is still aligned with the global branding guidelines of the company. After a demanding design process the site was built and launched successfully. Today we provide ELAL with various messaging and design services.

See the results at ir.elal.come/en

Shoodoo

Some words about the Shoodoo project

Branding, Messaging, Website

Shoodoo was in need of a clear and crips message to get their story out. The subject of predictive analytics is quiet complex and we had to break it down to make it easy for everyone to understand. We interviewed the founders and researched their industry to create and deliver a new messaging direction that is now clear and easy for everyone to understand. We created their marketing and sales materials and designed and developed their new website. The message and brand are now unified across all the company touch points.

See the results at shoodoo.com

vHive

Some words about the vHive Project

vHive hired us to design and develop their new website. The objective was to create a strong visual site that is different from their competitors sites. After several design cycles the client received what they envisioned and we developed the site within a short time frame to be ready for launch at a global congress.

See the project live at www.vhive.ai